Bicycle, Spoon, Apple

When Maragall, a popular ex-mayor of Barcelona and governor of Catalonia, was diagnosed with early Alzheimer’s in 2007, he decided to go public and spearhead fund-raising campaigns that would foster research for a cure. The far-from-shy Maragall is an ideal spokesman: High-profile, well liked and dynamic, he sets up the Pasqual Maragall Foundation to coordinate research and help find a treatment that works. The docu’s odd-sounding title comes from a mental exercise used by doctors in which patients are told three unrelated words and asked to recall them several minutes later.